Low Sweets
Type: UI UX
Low Sweets is a start up. Started by a biologist whose family, as herself, have struggled with diabetes turned their challenge into a huge triumph by creating scrumptious low-sugar treats that mimic the tast of decadent cakes, smoothies, and creamy chocolates. Turning new habits of healthy eating into a delicious adventure. I created an on-line application to compliment their already existing website, www.lowsweets.com. Keeping their established color palette and photography the application favours their wholesale side of the business.
Low Sweets
Type: UI UX
Low Sweets is a new start up. Started by a biologist whose family, as well as herself, have struggled with diabetes, turned their challenge into a huge triumph by creating scrumptious low sugar treats that mimic the taste of decadent cakes, smoothies and creamy chocolates. Turning new habits of healthy eating into a delicious adventure. I created an on-line application to compliment the already existing website, lowsweets.com. Keeping the established color palette and photography, the application favores their wholesale side of the business.
The Challenge
Design a user friendly digital experience for everyday consumers focusing on wholesale businesses. The applicaton should be easy to use for businesses, and feel as personal as if you are being guided by a live customer service representative.
The Outcome
By leveraging insights from previous interactions, through the integration of ChatGBT, an intelligent search tool integrated into the application, delivering personalised snack suggestions, as well as food pairings to use with your Low Sweets products.
Businesses often struggle with pairing their complimentary products to use with their main purchases. The overwhelming number of options today can lead to hours of browsing and feeling paralyzed to purchase. To address these challenges and create a satisfying user experience, the use of ChatGBT within the application ensures each recommendation is customised to each business buying products for their stores. ChatGBT pulls this information from an exclusive Low Sweets database. This private data base accesses products and recipes and new Low Sweets products, used and tested by Low Sweets to ensure the best tastsing pairings.
Low Sweets
Identification Elements
Typefaces & Typography
There are two official typefaces for all materials produced for Low Sweets.
The primary typeface is Nimbus Sans. The secondary typeface is Anzo Sans Uber.
Illustrated below are the approved styles. These typefaces are available through Adobe Fonts, accessible throughout all Adobe programs.
Primary Typeface
Nimbus Sans
Secondary Typeface
Anzo Sans Uber
AaBbCc
[#0123]
ABc
[#0123]
Color Palette
A distinctive color system has been developed for use on packaging, stationary /other Low Sweets communications. The colors are used in various combinations.
