MARGARET MIEDLAR
Maka Coffee
Air Roastery
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Happy Face
Coffee Bag
the Challenge
Proposed redesign of a coffee bag which conveys
the company motto; strength, stability, abundance and democracy. Maka's Coffee owner comes from
a family of coffee farmers in Cameroon Africa. Happy Face, a single origin coffee from Columbian beans has tasting notes of raisin, chocolate, bourbon cater and typical. Happy Face is a bold medium roast coffee.
the Solution
Complementing Maka's bold signature colors I chose an illustration of the African Cape Buffalo. The male Cape Buffalo is the largest buffalo in Southeast Africa. The horns curve inward and possess the strength to defend against lions. It is the female buffalos which show democratic voting behavior. They will sit in the direction they would like to travel, shuffling their positions until the group majority is facing the same way. This becomes
the direction they then will travel in. The herds will
often travel in large numbers, and stick together
to defend each other.
The results intended to increase brand awareness and engagement.
Juice@1340
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Angels
the Challenge
Create visually engaging, immersive social media marketing campaigns for two small businesses
to maintain and attract more consumers for both
Juice@1340 + Saints and Angels.
Saints and
Social Media
Marketing
the Solution
Create social media campaigns that take the audience on an emotive journey by conveying simple nuances of the unique slashie atmosphere
of this neighbourhood wine shop/wine bar. Using Juice@1340's own original casual photography along with playful typography to remind patrons
of the upcoming events at the shop/bar.
Saints and Angels imagery in contrast to the wine bar was spiritual, transcendental and used vibrant colors to reflect the peaceful, relaxing and healing atmosphere of a sound bath led by Peter Canellis. Emoting the feeling of the powerful, ancient ritual
to deeply relax and connect to your inner self.
The results increased internet audience growth and brick and mortar audience site by 10% for Juice and 7% for Saints and Angels.
Northwestern
Nasal
Sinus
Print Ad
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the Challenge
Design a print ad to that fits in with an existing series of ads for a nasal and sinus doctors office.
Experts at the Northwestern Medicine Sinus and Allergy Center specialize in the diagnosis and treatment of nasal and sinus conditions that may or may not be related to allergies. Their goal is
to help manage and treat your allergy symptoms to improve your quality of life.
Design
the Challenge
Create compelling and visually strong designs/layouts within a tight deadline while maintaining a high level of creativity and innovation.
the Solution
A typographic play on seeking out professional help
to determine a current condition of nasal cavity
and sinus congestion. Typographically resolved by closing the counters in the word allergy.
Throwback design.
30 Day
My Favorites
the Solution
By engaging in the daily practice of graphic design
to challenge myself to design a new project
everyday, even small design projects, I experienced
an improvement in my design skills. Throughout this challenge I was focused on enhancing various visual aesthetics such as layout, composition and typography. The consistent exploration of different design solutions allowed me to expand my creative abilities and evolve as a graphic designer.
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Challenge
Annual Report
Corn Products
International
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the Challenge
Design an annual that reflects the company's
global presence. Corn Products International
creates innovation sweeteners, starches and nutritional ingredients as well as biomaterials.
Convey how the brand maximizes value through
formulating new consumer food preferences.
The proposed design was intended to promote
the brand to excite and attract new investors.
the Solution
Design an annual report which uses modern
typography, and reflects the global reach
of the company. The annual stands to reflect
the continued growth of the company, through
acquisitions that helped reach new customers
and reinvigorate our existing customers.
Through the use of their signature green color,
bold typography and humorous photography
showing the various products produced
like animal nutrition, beauty and home products,
paper/corrugated paper products, beverages and innovative food ingredient solutions.
the Challenge
Proposed design for a fictitious real estate company. The redesign of the print memorandum
and printed for sale listing sheets for the six unit
apartment building. Also digital designs to attract
a wide attention span of investors/buyers.
Print and Digital Collateral
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MM&K
Real Estate
the Solution
Social media marketing included a landing page and banner ads of various sizes. Ads designed
to appear in high-traffic locations on web pages,
to create brand awareness and generate click-throughs and leads. High-visibility locations include the front, bottom, or the side of a web page, places where the eyes of browsers usually wander.
The goal to generate excitement for the listed property, and bring additional buyers to the real estate company's website.