
Kribi Coffee
Jacques Shalo was born into the coffee world. Literally. He was born on his family’s coffee farm in Cameroon, Africa, he grew up surrounded by the sights, sounds, and smells ofa crop that would later shape his career. After several years away from the coffee industry he found himself yearning to reignite his passion. On a mission to pay his farmers more and disrupt the coffee industry with air roasting, Jacques, with his master coffee roaster, Amir Semsarieh founded Kribi Coffee Air Roastery.
Shown coffee bags, redesign paper take out cup.
Role:
Tools:
Sole Designer, Print, Packaging.
Indesign/Photoshop.
Created proposed graphic packaging
as a storytelling medium that visually encapsulates the essence of the brand and is products, while communicating Kribi’s values and personality, high- lighting the uniqueness that sets Kribi apart from competitors.It also fosters a brand recognition and a familiarity of Kribi's Coffee products.
The Outcome
Kribi is an established coffee shop with
a typographic logo that features a bright color palette inspired by African tribal colors. The challenge was to integrate new coffee bag designs, and take out cup designs.
The Challenge
The Challenge
Kribi is an established coffee shop witha typographic logo that features a bright color palette inspired by African tribal colors. The challenge was to integrate new coffee bag designs, and take out cup designs.
The Outcome
Created proposed graphic packagingas a storytelling medium that visually encapsulates the essence of the brand and is products, while communicating Kribi’s values and personality, high- lighting the uniqueness that sets Kribi Coffee apart from competitors. It also fosters a brand recognition and a familiarity of Kribi's Coffee products.
The Challenge
Kribi is an established coffee shop with a typographic logo that features a bright color palette inspired by African tribal colors. The challenge was to integrate new coffee bag designs, and take out cup designs.
The Outcome
Created graphic packaging as a storytelling medium that visually encapsulates the essence of the Kribi Coffee brand and is products, while communicating Kribi’s values and personality, highlighting the uniqueness that sets Kribi apart from competitors. It also fosters a brand recognition and a familiarity of Kribi's products.

Kribi Coffee
Jacques Shalo was born into the coffee world. Literally. He was born on his family’s coffee farm in Cameroon, Africa, he grew up surrounded by the sights, sounds, and smells of a crop that would later shape his career. After several years away from the coffee industry he found himself yearning to reignite his passion. On a mission to pay his farmers more and disrupt the coffee industry with air roasting, Jacques, with his master coffee roaster, Amir Semsarieh founded Kribi Coffee Air Roastery.
Role:
Tools:
Sole Designer
Print, Packaging.
Indesign/Photoshop
Shown designed coffee bags, redesign paper take out cup.





