Juice@1340
Derrick Westbrook, Danielle Lewis, and Tim Williams take an inclusive approach with wine and spirits. A wine shop and bar in the West Loop run by Westbrook — a star sommelier who’s worked at lauded restaurants namely Elizabeth and Next. Williams has worked with Pour Souls, a consultancy which throws pop-ups to show customers how to mix a proper drink. Lewis has worked for Boka Restaurant Group at restaurants like GT Fish & Oyster and GT Prime, overseeing cocktail programs for several of their James Beard Award-winning venues.
Role:
Tools:
Sole Designer
Content Creation
Canva/Photoshop
Shown Instagram event templates, and Juice@1340 branded wine glass.
Juice@1340
Juice owners Derrick Westbrook, Danielle Lewis, and Tim Williams take an inclusive approach with wineand spirits. A wine shop/bar in the West Loop run by Westbrook — a star sommelier who’s worked at lauded restaurants; Elizabeth and Next. Williams has worked with Pour Souls, a craft cocktil consultancy, Lewis has worked for Boka Restaurant Group at restaurants like GT Fish & Oyster and GT Prime, overseeing cocktail programs their James Beard Award-winning venues. Westbrook says, “That’s what makes us dangerous in the field. We have three people who have been in this business for a long period of time, who are at the top of their games."
Shown Instagram templates, Juice branded glass.
Role:
Tools:
Sole Designer, Content Creation.
Canva, Photoshop.
Juice@1340
Juice@1340 owners Derrick Westbrook, Danielle Lewis, and Tim Williams take an inclusive approach with wine and spirits. A wine shop and bar in the West Loop run by Westbrook — a star sommelier who’s worked at lauded restaurants namely Elizabeth and Next. Williams has worked with Pour Souls, a consultancy which throws pop-ups to show customers how to mix a proper drink. Lewis has worked for Boka Restaurant Group at restaurants like GT Fish & Oyster and GT Prime, overseeing cocktail programs for several of their James Beard Award-winning venues. Westbrook says, “That’s what makes us dangerous in the field. We have three people who have been in this business for a long period of time, who are at the top of their games.”
Role:
Tools:
Sole Designer, Print, Packaging.
Indesign/Photoshop
The Challenge
Design engaging IG posts to promote Juice@1340’s weekly, bi-weekly and pop-up events, as well as showcase their upscale wine shop. Rather than strive for daily posts, which can lead to burnout, I aimed for a sustainable consistent posting schedule. Utilizing the times most of their clientele was on line.
The Outcome
I used consistent color palettes across the IG posts to maintain a consistent tone for three separate events. Community Tastings, every Tuesday, Wine + Music, every Thursday, as well as bi-weekly Soulful Saturdays. Adhering to a content calendar by planning all posts and stories in advance, using modern typefaces, clean typography and color.
I used consistent color palettes across the posts to maintain a consistent tone for 3 separate events. Community Tastings every Tuesday, Wine + Music every Thursday, and bi-weekly Soulful Saturdays. By using modern typfaces, clean typography and color I designed templates for IG posts and stories.
The Outcome
Design engaging IG posts to promote Juice@1340’s weekly, bi-weekly and pop-up events, as well as showcase their upscale wine shop. Rather than strive for daily posts, which can lead to burnout, I aimed for a sustainable consistent posting schedule. Utilizing the times most of their clientele was on line.
The Challenge
The Challenge
Design engaging IG posts to promote Juice@1340’s weekly, bi-weekly and pop-up events, as well as showcase their upscale wine shop. Rather than strive for daily posts, which can lead to burnout, I aimed for a sustainable consistent posting schedule. Utilizing the times most of their clientele was on line.
The Outcome
I used consistent color palettes across the posts to maintain
a consistent tone for 3 separate events. Community Tastings every Tuesday, Wine + Music every Thursday, and bi-weekly Soulful Saturdays. I adhered to a content calendar by planning all IG poss and stories in advance. By using modern typfaces, clean typography and color.
